There's no fashionista who does not know and want to Mulberry Satchel that turned into a It-Bag on Alexa Chung's arm.
This rapid and massive popularity, has made the brand value be multiplied more than five times in one year. The West Country afirm that the value assigned to the mark was £ 166 million and now spends £ 1.03 billion.
Mulberry, now considered "the world’s best-performing fashion house", owe it to four models from the named Alexa, which account for 30% of worldwide sales.
The price of the bags starts at £ 525, for a Mini Alexa, and go up to £ 3,750 for the large version, made of ostrich leather.
The most popular model, worth £ 785, were sold out in all stores, the United States to Beijing.
Experts say that all this popularity come from the growth of Latin American and Chinese markets.
Since the stock went into stores in 2009, Alexa has been seen in the arms of the rich, famous, and fashionists.
Sarah Jessica Parker
Leighton Meester
Olivia Palermo
Rosie Huntington Whiteley
Claudia Schiffer
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