Alexa Chung for Madewell

Alexa Chung, 27, is known for her "vintage + high fashion" style. The TV presenter's new collection for Madewell could not be different.



When I pu my eyes on the campaign's photos, my first thought was "75% Alexa + 25% Alex Turner." Highly influenced by her ex, the it-girl says:
'A lot of the collection is based on girls in bands, or girls standing side of stage. I felt like they’d be on tour so they wouldn’t mind getting cold.'




Miss. Chung stars the campaign and everything looks very natural, clothes, expressions and the final edition. A lá Alexa Chung , please.
As a designer Alexa has a successful career with her it-bag for Mulberry.




The collection is filled with sweaters, shirts and denin shorts. We at Lilac already have a favorite: the "pijama-style" shirt palm-printed in orange and yellow.




It seems that friendship with Karl gave her more tips than front row tickets ....

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Alexa Chung for Madewell

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Kardashian Kollection

Kim, Kourtney and Khloe Kardashian finally launch their long-awaited collection of clothing for Sears!
The garments will be available in more than 400 U.S. stores on August 25.





Prices start softly, $ 20 for an Art-Deco Ispired ring, and goes up to $ 99 for dresses and jumpsuits, going through lingerie and accessories.






Kim Kardashian describes the "kollection" as a dream coming true.

'This was our ultimate dream ever is to, you know, create our own clothing line, go into bedding and home, denim, lingerie, ready-to-wear, everything... from shoes to accessories, handbags... Fashion is our life.'
Kim Kardashian
                 


'Women should celebrate their bodies. The three of us have very different body types, and we were very conscious about designing pieces to complement every woman's figure.'
Khloe Kardashian






Sears hopes to attract a younger audience for the brand.
'That's where the girls are going to do an amazing job - bringing in a new audience.'
John Goodman (Sears Vice President)










 The k. sisters have already made your favorite, kim is in love with the striped dress , Khloe chose a jumpsuit and the jewelry won Kourtney's eyes .
Celebrity turned into fashion designer is fashion now days, but still they have not won my heart ...

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